About Us

Walla Walla Valley Honda went under new ownership in 2018. We are as excited as we were then about making great things happen at the dealership, and being part of the Walla Walla Valley community!!

We don’t fit the mold of a traditional dealership, and you will not find a stereotypical dealership experience here. You will find that we are energetic, fun, and a little bit quirky (in a good way!) —  and are fanatic about our customers. Rather than do “what has always been done” in dealerships, we build our store’s experiences around the awesomeness that car buying should be.

The Principles of Awesomeness

Our team follows these 4 Principles every single day to make sure that all of our customers have an awesome experience at our dealership. Take a look at each Principle of Awesomeness to see what sets us apart, and then watch our owners Blake and Jared talk about each one!


Pricing Promise: When you ask for a price, we don’t give you the “song and dance”, and then add extra charges and hidden fees that weren’t accounted for on the sticker price. That’s lame. We’re not lame — at Walla Walla Valley Honda, the sticker price is the exact price you’ll pay, and it’s also going to be one of the most competitive prices on the market. No negotiating needed — it really is that easy!



Money Back Guarantee: It’s impossible to have buyers remorse at Walla Walla Valley Honda, because if you change your mind after your purchase, for whatever reason, we will gladly refund your money (there is a small fee for fuel and miles, but that’s super fair.) The bottom line is this: if the car doesn’t fit in your budget (or garage), or even doesn’t match the color of your shoes like you thought it did, bring it back within three days or 300 miles for your money back! We sell the best cars on earth (everyone knows Hondas are awesome) and we want to guarantee that you are happy with your purchase.



Trade-In Guarantee: No matter whether you want to buy from us or not, we will buy your current car and write you a check on the spot for it’s trade-in value. Stop by with the car you’re looking to sell, and we’ll appraise it right there and then to let you know how much it’s worth. You don’t need to buy from us, and you don’t need to sell us a Honda — we’ll write you a check for any car you have!



24/7 True Availability: We are always here to help! Just stop by, give us a call, shoot us an e-mail, post a Facebook message, tweet us on Twitter — whatever’s easiest for you! You don’t even need to be from around Walla Walla to work with us, because we’ll deliver a new car to you wherever you are in the country! If you don’t have a dealership around you with the low prices and easy, stress-free car buying process like us — we’ll hook you up!


Meet the Owners

Walla Walla Valley Honda Partner
William Underriner
William P. Underriner, president and co-owner of Underriner Motors in Billings, MT, was 2012 chairman of the National Automobile Dealers Association and represents Montana’s franchised new-car dealers on the association’s board of directors. In the automobile business since 1984, Underriner took over the family business in 2001. He currently owns, Honda, Hyundai, Buick and Volvo franchises in Billings. Previously, he served three terms as Treasurer of NADA and on the association’s Executive, Industry Relations, Dealership Operations and Membership committees. He has also served as chairman of the association’s Finance and Convention committees. Underriner has held a variety of offices with the Montana Automobile Dealers Association, including chairman of the board. Active in his community, Underriner has served as past president of the United Way of Yellowstone County and has served on the boards of directors for the following organizations: Yellowstone Art Museum; Zoo Montana; National Council for the Prevention of Child Abuse; American Cancer Society Relay for Life; and Federal Reserve Bank of Minneapolis Helena branch. Underriner is also an active supporter of the Billings Symphony, Festival of Trees, Boy Scouts of Montana, Billings Chamber of Commerce and the Billings YMCA. Underriner and his wife, Mary, have two grown sons, Blake and Kyle. Blake currently works at Walla Walla Valley Honda, and Kyle is pursuing his MBA at the University of Denver.
jared hamilton family
Jared Hamilton
Jared Hamilton is a 3rd Generation car dealer, and grew up working at his family’s Dealerships in California, but after graduating NADA’s Dealer Candidate Academy spent most of his dealership management career in Utah. He also studied Accounting, Automotive Marketing and Management at Northwood University and LDS Business College graduated from NADA’s Advanced Education Program at Babson College. Jared is a successful entrepreneur that founded DrivingSales, the worlds largest automotive social network, DrivingSales University, the largest online training portal teaching digital marketing strategies for dealers and DrivingSales Data, the industry’s first truly cross channel, cross franchise analytics tool for digital marketing. Jared teaches advanced Internet Strategies at NADA’s Dealer Candidate Academy, and has trained dealerships on behalf of the dealer Associations in China, Brazil, Italy, Canada, Poland and more. More importantly Jared is a father to 5 beautiful kids and loves playing soccer and t-ball with his family. He and his wife Kristi have been married for 14 years and are known to throw some seriously big BBQ parties with friends and family.